I’m not sure about other copywriters out there, but I could take a guess that we’re all pretty introverted people.
To me, the ultimate satisfaction is cycling to my favorite chai latte haunt, and speaking to exactly one person before hunkering down to write in a far bolder manner than my actual speaking voice.
Let’s say I enjoy being around people for about as long as I can avoid making small talk.
But what I’ve come to experience is this: becoming a copywriter has also meant becoming an entrepreneur… and the business growth strategies are dominated by extroverts.
As an introvert, and especially an introvert entrepreneur, that can be challenging. How do you stay true to yourself while still being able to voice your message? And how do you get people to see your true value, even though you’re not that outspoken and present all the time?
When I first started out I was triggered all the time. I can push myself into ambivert mode and show up when I have to- but weekly (let alone daily) FB and IG lives had me frozen for awhile.
The idea of hosting a webinar still gives me night sweats…
It took some time to find the “sweet spot” and I still experiment with my strategy, but I have discovered a few tips and tricks that help me to reach the right audience and protect me from contact burnout.
FIND YOUR BEST COMMUNICATION STYLE
If you’re like me, you are a natural-born writer – or at least became one because it felt easier to communicate with the world this way.
Not every introvert is afraid of the camera though, so if you’re up for it, you are not limited to faceless interaction. There are many introverts who actually enjoy maintaining a Youtube channel, going live, and doing guest appearances on fellow entrepreneurs’ pages. When you feel the call do it and do it in batches if you can. Then go back into your cozy cave feeling accomplished.
If you struggle with the influx of comments and messages after a moment of putting yourself out there, you can always hire a VA to sift through them first! If you have your brand message down to a science, your VA can even respond to posts for you unless it needs your urgent attention.
It’s totally fine to admit to your tribe that you are an introvert. We’ve been so conditioned to display ourselves as continually social creatures, but it’s just not needed.
You can set your own schedule as an entrepreneur, so be as open and up front about your availability as you can. If you need three days a week to totally disappear into the forest with no one but your dog, build that into your work culture and you’ll attract clients who will respect you for it.
DO IT YOUR WAY (with a twist)
Learn as much about who you are and how you communicate. This goes for anyone planning to interact as a human, but it’s especially crucial for those of us who’ve taken the entrepreneur path.
Build your brand in a way that reveals your expertise and your unique twist. Come up with a perfect delivery system so that you can remain consistent and trustworthy, without the need for constant contact with your client (read as: daily Whatsapp messages or calls).
Clients do not need constant contact when you have a well-oiled system and clue them in at every stage of your process.
We are all nervous nellies to various degree, especially when it comes time to invest our sweet, precious cash in a service. As a service provider, you can quell your clients constant questions with a well outlined service plan. Create checkpoints throughout your process and schedule client calls around those checkpoints. An example of this, from my experience, is to give a client a date that Draft 1 will be ready, and schedule a call to go over it then, repeat the process for Draft 2 and a wrap-up for final edits.
If you’re overwhelmed with phone calls and emails, listen up: this is your client’s way of saying that they aren’t sure what’s happening and they need some reassurance. A finely crafted process will stop this cycle.
CREATE AN OFFICE OASIS
This one sounds a little cheesy, but as introverts we know that our environment is crucial to our wellbeing.
Create a space for yourself where you can be as comfortable as possible while staying motivated. Allow it to become a space of play, knowing it’s there for you if you need a break.
If you work on the go as I often do, take some time to discover what helps you feel grounded as you go. For me, it’s been flower essences. I carry a few with me everywhere I go, and it’s helped me to build my oasis on the road.
IT’S ABOUT YOUR CLIENT, ANYWAY
Introverts often make the best entrepreneurs because we are good listeners and that’s ultimately what our clients need.
With a little boost of our brand messaging, and the right tools to make our visibility sustainable, introverted entrepreneurs can (quietly) rule the world.