I’m not sure about other copywriters out there, but I could formulate a guess that we lean towards the introverted side of the spectrum.
I come out of my shell for as long as it takes to pick up my dirty chai from that one barista who really gets me.
Let’s say I enjoy being around people for about as long as I can avoid making small talk.
Great, great… who cares? Can’t you just type away in obscure bliss?
Sure, sure.. except:
There’s an elephant in the co-work space. And he’s banging into our s*t.
That elephant is an extrovert. And he’s not an elephant, he’s your direct competitor.
Our extroverted counterparts continue to hold a Monsanto-sized monopoly on the market.
No longer sticking to simple hashtags such as #blessed, our extroverted adversaries gum up the algorithms as they SKEET SKEET their way into our prospects’ DMs while we’re midway through an exquisitely intentional email.
I say: No more!
But, as an introvert, and especially as an introvert entrepreneur, how on earth does one stay true to their energy levels while making some waves? And more importantly…
How do you get clients when you’re not eager to Tiktok your way to your next meal ticket?
When I first journeyed out on my freelance (mis)adventures, I was triggered all the time. I can push myself into ambivert mode and show up when I have to, but that one time I found a chin hair LIVE on Instagram… it was enough to switch back to posting cat videos until the end of eternity (and to declare myself a full-blown swamp witch).
The idea of hosting a webinar still gives me (and my sweet Polish esthetician) the midnight meltdowns.
It took some time to find the “sweet spot” and I still switch it up from time to time, but I’ve discovered a few times that take me from survival to “thrive-all”. (Don’t worry…. I won’t quit my day job.)
FIND YOUR BEST COMMUNICATION STYLE
If you’re like me, you are a natural-born writer – or at least you became one because it felt less awkward to communicate this way.
Not every introvert is afraid of the camera, though, so if you’re up for it, go for it. There are many introverts who genuinely enjoy maintaining a Youtube channel (weirdos), going live (double weirdos), and doing guest appearances (borderline psychotic) on fellow entrepreneurs’ pages. When you feel the call, do it and do it in batches if you can. Then go back into your cozy cave feeling accomplished.
If you struggle with the influx of comments and messages after a moment of putting yourself out there, you can always hire a VA to sift through them first! If you have your brand message down to a science, your VA can even respond to posts for you unless it needs your urgent attention.
It’s totally fine to admit to your tribe that you are an introvert. We’ve been conditioned to present ourselves as eternally social, but it’s just not needed.
You can set your own schedule as an entrepreneur, so be as open and up front about your availability as you can. If you need three days a week to totally disappear into the forest with no one but your dog, build that into your work culture and you’ll attract clients who will respect you for it.
DO IT YOUR WAY (with a twist)
Learn as much about who you are and how you communicate. This goes for anyone planning to interact as a human, but it’s especially crucial for those of us who’ve taken the entrepreneur path.
Build your brand in a way that reveals your expertise and your unique twist. Come up with a perfect delivery system so that you can remain consistent and trustworthy, without the need for constant contact with your client (read as: daily distractions while you’re in your creator’s cave).
Clients do not need constant contact if you have a system that clues them in at each stage of your process.
We are all nervous nellies to various degree, especially when it comes time to invest sweet, precious cash in a service. As a service provider, you can quell your clients constant questions with a well outlined service plan. Create checkpoints throughout your process and schedule client calls around those checkpoints. An example of this, from my experience, is to give a client a date that Draft 1 will be ready, and schedule a call to go over it then, repeat the process for Draft 2 and a wrap-up for final edits.
If you’re overwhelmed with phone calls and emails, listen up: this is your client’s way of saying that they aren’t sure what’s happening and they need some reassurance. A finely crafted process will stop this cycle.
CREATE AN OFFICE OASIS
As introverts we know that our environment is crucial to our wellbeing. Hello, Hygge.
Create a space for yourself where you can be as comfortable as possible while staying motivated. Allow it to become a space of play, knowing it’s there for you if you need a break.
If you work on the go as I often do, take some time to discover what helps you feel grounded as you go. For me, it’s been flower essences. I carry a few with me everywhere I go, and it’s helped me to build my oasis on the road.
IT’S ABOUT YOUR CLIENT, ANYWAY
Introvert brand owners make the best entrepreneurs because we are good listeners – and that’s ultimately what our clients need.
With a little boost of our brand messaging, and the right tools to make our visibility sustainable, introverted entrepreneurs can (quietly) rule the world.
If all these tips fail, hire an extrovert to wave their arms around a bit. I’ve made you no promises.